OEM Detergent Manufacturer in Turkey

We Develop Detergent OEM or ODM Project For You

Starting a private label in the Household Cleaning products category is a big step for growing in distribution business. Choosing the right manufacturer is critical and requires careful attention.

Unlike starting as a manufacturer which is on the north side of supply vertical, starting with OEM/ODM is data driven method and direct voice of real buyers.

Private Label companies already know what sells well and most importantly what does not sell or shows decline in popularity, but lack manufacturing capabilities.

As an experienced detergent manufacturer exporter in Türkiye we prepared this guide to answer the most common questions about Household Cleaning products OEM/ODM projects.

Table of Contents

Table of Contents

MOQ for Detergents Private Label

Below you can find the standard MOQ, deposits, and additional costs depending on product and packaging type.

Product	Type of Package	Type of Label	MOQ for Packages	Package Deposit	Carton Deposit	Cliche Cost
Powder Detergent	PE Bag	Offset Print	3 tons of packages	5,000 USD	500 USD per 1000 cartons	500 USD/SKU
Liquid Detergents	PET Bottles	Paper Label	3,000 pieces	3,000 USD	500 USD per 1000 cartons	Free
Liquid Detergents	PET Bottles	Shrink Sleeve	5,000 pieces	4,000 USD	500 USD per 1000 cartons	1,500 USD/SKU
Sprays	PET Bottles + Trigger	Paper Label	2,000 pieces	2,000 USD	500 USD per 1000 cartons	Free
Sprays	PET Bottles + Trigger	Shrink Sleeve	5,000 pieces	5,000 USD	500 USD per 1000 cartons	1,500 USD/SKU
Hard Surface Cleaners	HDPE Bottle/Jug	In-mold Labeling + Paper Label	5,000 pieces	4,000 USD	700 USD per 1000 cartons	2,000 USD/SKU
Pouch/Sachets	Plastic	Flexographic Print	5,000 pieces	1,500 USD	200 USD per 100 cartons	500 USD/SKU

Designing & Production Timelines

Average OEM project takes around 6-12 weeks per SKU to be completed and manufactured ready to be shipped. Projects with 2 or 3 parallel SKU’s of different categories might add up 1-2 weeks.

Description	Time
Sample shipment and confirmation:	5-10 days (parallel)
Product design:	3-14 days (parallel)
Mock-up production and confirmation:	10-15 days
Package production:	10-30 days
Cliche production:	7 days (parallel)
Production time:	20-30 days
Total:	45 – 89 days

As seen on the timetable some steps are run in parallel to others.

Depending on peak seasons each task might be done on lower or higher side of the range. It is also important to note that different industries have different seasonal peaks.

Check if You Need OEM & ODM For Detergents

1. Do you have experience in selling detergents?
   • If No → Do you have experience in importing and wholesaling detergents?
     • If No → OEM/ODM projects require substantial experience and budget. Without those it is strongly advised not to invest into such project. To get more knowledge regarding doing PL projects please consider purchasing our ‘First ODM’ package. STOP.
     • If Yes → Continue at step 2.
2. If Yes (You have experience) → Do you have a ready formulation for your product?
   • If No → Do you have a competitor brand we can use as benchmark?
     • If Yes → Please mention your benchmark brand in request email.
     • If No → We can share samples (free, transport paid by you) STOP.
3. If Yes (You have formulation)→ Do you have a ready brand?
   • If No → Do you want to use one of our brands?
     • If Yes → Contact us for catalogue → Choose brand. STOP.
     • If No → Only indicative prices before own brand. Valid offers only to brand owners. STOP.
   • If Yes (You have a brand) → Is your order equal to or above our MOQ?
     • If No → Below MOQ not possible. Consider ready brand or increase budget. STOP.
     • If Yes → Share project details → Get Offer in 1–3 days. END.

Difference between OEM (Private Label) and ODM (White Label)

OEM (Private Label) – you provide the product concept, packaging, design, formulation, quality requirements and we produce accordingly.

ODM (White Label) – we provide ready-to-use detergents that can be branded under your brand.

Most of the time experienced private label customers have their own brand identity and requirements for the design and package.

The newcomers rely on experience and capabilities of the manufacturer saving time and money.

Experienced buyers want OEM.

Beginner buyers are safer with ODM.

Depending on the project and customer requirements the manufacturer can charge more for ODM services.

General rule is that buyer always have to consult with the manufacturer.

Example: An apparel brand manufacturer wanted to provide sachet powder detergent to sweater buyers. They did not inform the manufacturer with their intentions and requested the product to be the same as the samples.
Because those sachets were later nailed to the product and shipped on the delivery about 1% of the powder were spilled on the sweaters and made the bags with apparel to contain powder inside each.
This minor accident could be avoided if the company shared their application intention with the manufacturer. 

What you need before requesting Detergents OEM or ODM

It is always better for a company to own its brand. With OEM/ODM retail chains gain control over quality, volumes, and product updates. But these projects require knowledge, experience, and investment.

Although the entrance barriers change for each situation let’s see general signals to start private label for detergent products 

1. Experience

The company has to have a minimum experience of 2 seasons working with selected category. If lucky they would see both rise and fall of brand popularity within customers. That company should know the reasons and symptoms of increase and decrease of the product.

Example: During colder season cleaning products containing alcohol are sold better.

Another important thing is to know the product. The company should be used to transport, import, storing the desired product in big quantities. Some products stored on pallets more effectively, others in bulk.

Example: Once the pallets are disrupted Laundry Powder products are better to be stored on the floor or even bulk.

During sell the company should know best release periods and best complement products to offer along with desired SKU.

Example: Automatic Laundry wash Powders are complemented with laundry concentrated softeners.

2. Sales volume

Due to high competition in FMCG category most commodities are strongly related to the biggest brands. Private label owner without high sales will not be able to sell their new brand to the wholesalers as neither the brand nor the owner company are known. This is why it is crucial to have established sales volumes for known brands and then enrich the offer with own brand.

Typically the company should have at least 2x40ft containers sales per moth to be able to saturated their own brand to the buyers.

Example: In 2020 competitor of our distributor in Russia started their own brand of same products we sell and at the beginning they copied another brand to appeal same quality but cheaper to the buyer.
Only 30% of wholesalers purchased some amount of that new private label the final customer did not trust that copycat brand.
In the end the company shrank their operations by 60% and only focused on main SKU’s losing 400,000 USD.

3. Distribution channels and warehouse

There are 3 main distribution channels for FMCG today around the world: Retails chains, Online marketplaces, B-markets.

Each channel has it own well selling formats and variants and it is not surprising when selling points are considered. In retails customers mostly focused on promises and brand, while online customers more interested in prices and visuals and B-market buyers are highly price sensitive.

Knowing your channels allows to design your brand accordingly. French perfume and interesting texture of the product will not help in online sales. B-markets and wholesalers better sell bigger packages while online shops prefer concentrated products.

Example: A company in Saudi Arabia made a liquid laundry detergent to be sold on marketplaces.
However instead of making concentrated product as we advised they went for another manufacturer who made 5 L bottles for them.
In the end the private label owner had to discount sale on wholesale market because even though their product was cheaper initially, the cost of the shipping from warehouse to individual buyers was too high.

Formulation Requirements for OEM Detergents

For OEM projects, the buyer must provide or define the product formula. If the company does not have a ready formula there are options:

1. The company defines a competitor brand that is known to the manufacturer or sends the samples to manufacturer.
2. The manufacturer can send their samples to the company for chose from.
3. The company selects from manufacturer’s brand they already know

Sometimes the company asks for formulation of manufacturer’s products. This is problematic to the manufacturer as it might be a business espionage and handling your own formula to competitors is a huge problem.

For that reason manufacturers do not share their formulations at first request. The optimal solution for such situation is that the company proves their intents by making deposit payment and sign non-disclosure agreement.

For some products like solid soap the formulation is generally simple and is put on as bargain.

Example: Manufacturers often include composition of their solid soaps into marketing materials to show the quality and justify the price.
Contrary to that the exact formulas for softeners and toothpaste are often kept as a commercial secret.

Benefits of Investing into Private Label

• Private label products already account for over 20% of FMCG shelf space worldwide.
• In 2025, home care private labels grew by 1.4% in value.
• In the USA, 1 in 5 consumers prefer private label household cleaning products.

According to PLMA.com

Launching your own detergent brand allows you to:

• Build stronger brand power.
• Improve customer loyalty.
• Keep more profit within your own ecosystem.

What you need is a reliable detergent manufacturer that can handle your OEM/ODM requirements.