As a rug manufacturer, we provide our partners with data-driven insights to succeed in the competitive US rug market. This guide analyzes the top four machine-made rug categories currently trending on American market.
To help our buyers to navigate in rugs market we publish most sold and well-received machine-made rugs online and offline in recent years.
#1 Washable Rugs: The Rising Champion of E-Commerce & Logistics
The most recent trend in rug industry are washable rugs made of polyester with really low pile height or no pile at all.
Beside being machine-washable these rugs are also foldable and can be shipped in boxes consumer. Those who sell rugs online know the pain of additional shipping cost of rug rolls due to irregular dimensions. With rugs folded in box the logistics become more optimized thus saving costs, easing storage and increasing product perceived value.
When it comes to design and colors right now most of the sellers in USA offer lighter colors with ‘stonewashed’ designs. This is done to lower the cost and avoid sharp color fading after washing.
Trends show that in 2026-2027 season the USA market will require more intense colors and designs.
We offer both options of printed rugs: pale colors and more colorful designed rugs.
Come with anti-slip backing due to low weight.
Washable rug suitable for households with pets and children, and those who tend to change the rugs often. Also useful for areas that are cleaned often like kitchen, runners, foyer.
Pros of washable rugs:
- Machine-washable: more hygienic, pet and child friendly
- Does not slip
- Good appearance
- Stain & split resistance
- Less pile and backing: Cheaper
- Light to move
- Foldable: Better logistics
- Any design with any number of colors
- Doesn’t shed
- Robot vacuum cleaner friendly
- Requires less effort when manually vacuumed
Cons of washable rugs:
- Rugs bigger than 8x10ft (2.5x3m) will not fit most of the washing machines
- Pale colors with further fade after repeated washes
- Creases after folding take time to go away
- Less durable
- Not much texture when stepped on
- Not plushy or soft
Technical specifications:
| Specification: | Value |
| Weight: | ~ 1.2 kg/m2 (0.25 lb/ft2) |
| Maximum width: | up to 2.80m (9.2 ft) |
| Colors/design: | Unlimited |
| MOQ: | 3,000 m2 |
| Average Manufacturer Price: | 8.00 USD/m2 |
| Average Online Retail Price: | 58.25 USD/m2 (source) |
#2 Polypropylene Heat-set Rugs: The All-Time Best-selling in USA
PP rugs are still the best type of area rugs for households. Balanced warm beige, brown, grey, mustard colors in modern, bohemian, geometric designs with average density and pile height are the safest option for most buyers in USA.
These rugs provide plushy touch and softness along with non-allergic nature and robust structure which stays presentable for many years of use.
Polypropylene rugs are to be washed by rugs washing services once in a year or two depending use conditions.
Mainly used in the living space like living room, bedroom, kids room.
Pros of PP Rugs:
- The golden standard of area rugs in USA
- Non-allergic, non-toxic
- Robust structure to serve many years
- Soft and warm
- Easy to vacuum and vacuum robot friendly
- No color fade
- Affordable
Cons of PP Rugs:
- Heavy for daily move-arounds
- Synthetic yarn
- Harder to clean up stains
- Washable by professional services only
- Boring
Technical specifications:
| Specification: | Value |
| Weight: | ~ 1.5 – 2.2 kg/m2 (0.30 – 0.45 lb/ft2) |
| Maximum width: | up to 5.00m (17 ft) |
| Colors/design: | 4-8 colors |
| MOQ: | 3,000 m2 (32,000 ft2) |
| Average Manufacturer Price: | 8.50 USD/m2 |
| Average Online Retail Price: | 57.00 USD/m2 (source) |
#3 Plushy Polyester Rugs (Fine Shag): Fragile but Soft Cloud in Bedroom
With younger generation entering the rug market there is an increasing demand for new types one of which is light colored fine pile plushy polyester rugs. Unlike classical shaggy rugs these mimic fur also known as faux fur.
Although these rugs are less practical and harder to maintain than conventional rugs, they offer unmatched softness, plushy touch and positive vibes.
Due to higher prices plushy rugs sell in smaller sizes and irregular shape.
Mainly used in bedroom, bathroom, under the coffee table or any other cozy space.
Pros of fine shag polyester rugs:
- Fantastic tactile experience
- Beautiful and rich visuals
- Light-weight
- Anti-slip backing
Cons:
- Higher price per square foot
- Very delicate pile, easy to rip off
- Hard to wash and clean
- Shedding problem
- Neither pet nor child friendly
- Can be slippery due to ultra soft texture
Technical specifications:
| Specification: | Value |
| Weight: | |
| Maximum width: | up to 2.00m (6.5 ft) |
| Colors/design: | 1-3 colors |
| MOQ: | 1,000 m2 (10,000 ft2) |
| Average Manufacturer Price: | 10.00 USD/m2 |
| Average Online Retail Price: | 36.00 USD/m2 (source) |
#4 Fine Polyester Rugs (with Shrink): The Best Affordable Machine-made Rugs
There is a certain point where experience, wealth and expectations come together and they start to look for the real-deal rugs that will suit any luxury space and design. Rug that will provide the best visual and touch experience. Right at this point customers start to notice fine polyester rugs of high density. There is no limit from this point and the price can easily go up from 10.00 USD/m2 (~ 0.93 USD/ft2) to 200 USD/m2 (~ 18.50 USD/ft2).
Fine polyester rugs serve almost as long as polypropylene rugs, offer softness of plushy rugs and exciting visuals. In contrast to other popular rugs in USA, fine polyester rugs are mostly sold in offline stores. This way a buyer can truly appreciate the quality and save money on product price with no marketplace commission.
Mainly used in guest room, living room or any other space where presentation is top priority.
Pros of polyester rugs:
- Real rug appearance and touch
- Beautiful colors and designs
- 3D effects with shrink or carving
- Robust structure to serve many years
- Soft and warm
- Easy to vacuum and vacuum robot friendly
- No color fade
Cons:
- More gentle than PP rugs
- Not foldable (only rolled)
- Heavy
- Washable by professional services only
Technical specifications:
| Specification: | Value |
| Weight: | ~ 1.8 – 3.5 kg/m2 (0.37 – 0.72 lb/ft2) |
| Maximum width: | up to 5.00m (17 ft) |
| Colors/design: | 4-8 colors |
| MOQ: | 3,000 m2 (32,000 ft2) |
| Average Manufacturer Price: | 12.00 USD/m2 |
| Average Online Retail Price: | 117.00 USD/m2 (source) |
To sum it up
Of course USA rugs market is much more than the rugs we mention here but we did not aim to analyze the whole market. We focused on new trending rugs and all time best sellers of US rug market.
With younger generation entering the market we see shift to ‘visuals over quality’ but it is important to consider that buying power of younger consumers is lower and although they are looking for cheaper solutions they are still into quality.
Whether you are focusing on the washable rug trend or looking for enduring appeal of premium polyester, we manufacture all these best-selling types of rugs to the highest standards.
Contact us if you plan to start or add rugs selling business and looking for Turkish rug manufacturer.